Somehow, the misplaced outrage ended up being the best thing for building a brand.

Is it a case of any publicity is good publicity? For Paul, it seems very much that way and he turned the lemons into lemonade.

Now onto new projects with Thrila, I wonder if he will continue to rock the boat in the future, or is there another way to get people’s attention?

The post Gallery of Paul Everest’s journey from Unit to Thrila first appeared on Riders Lounge Podcast.

If you’re struggling for motivation on a Monday, tune in to this latest Riders Lounge Podcast with one of the biggest hitters in Action Sports brands, Paul Everest.

Smart Link to Podcast Player here: https://ridersloungepodcast.podlink.to/pauleverest

The post Monday Motivation – Why do you get out of bed in the morning? first appeared on Riders Lounge Podcast.

Paul has been a huge advocate of 2-wheel action sports since the beginning of Unit and now with his new brand, Thrila, the DNA is thoroughly infused with 2-wheel action sports and supporting the industry from the ground up.

How can you help support it?

Jump on Thrila.com and use the LOUNGE promo code on Checkout to receive a special promo discount across the store!

The post SPECIAL: Thrila promo code just for our listener’s first appeared on Riders Lounge Podcast.

Paul Everest is one of the most influential minds in Action Sports who grew one of the most recognisable brands from a couple hundred bucks in the garage to a multi-million dollar behemoth.  

He then rode the private and public rollercoaster that went along with the exponential growth of Unit Clothing which became so popular, so fast, that it simply couldn’t keep up with its own success.

And now, Paul is back with his brand new project which has already got plenty of insiders very excited, the new brand in Action Sports, Thrila!

Having known this legend since my first ever FMX competition, I have seen how much he has supported the industry of FMX and 2-wheel action sports and can’t wait to see what tricks he has up his sleeve with his new brand!

Always pushing the envelope, it was awesome to catch up with the man who created such viral campaigns such as the Fruit Loops Girl ad, and the Swine Flu ‘age of panic’ promotion which catapulted Unit into the stratosphere.

We also find out why the brand UNIT was even created (at least 50% of the reason).  If you remember the Unit Skycraft custom FMX bike, there’s a big reason!  

Just for Riders Lounge Podcast listeners, Paul has a special promo code for anyone who wants to visit his new brand, Thrila.

https://www.thrila.com
Promo Code:  LOUNGE

https://www.instagram.com/thrila_/
https://www.facebook.com/thrilaclothing
https://www.linkedin.com/in/paul-everest-08196111/

Riders Lounge Podcast Contact

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Riders Lounge Merch Store is available now https://teespring.com/stores/riders-lounge

Thanks to Lakes Networking for the new Website!  If you want your site built by the best, contact https://www.lakesnetworking.com.au

Want to book a Rothaus Brewery Tour with Riders Lounge Podcast? https://besichtigung.brauereigasthof-rothaus.de/terminauswahl.html

Thank you to Rothaus Brewery from Germany for their unbelievable Tannenzaepfle Range of Beers and Alcohol-free beers for this show. If you want to find a Tannenzaepfle near you, here’s some helpful links!

Australia

USA – St. Killian

Germany

France

UK

The post Paul Everest – Do something f*cking awesome first appeared on Riders Lounge Podcast.