I often wondered how some of the designs Paul came up with, were so offensive to others when building Unit.

Somehow, the misplaced outrage ended up being the best thing for building a brand.

Is it a case of any publicity is good publicity? For Paul, it seems very much that way and he turned the lemons into lemonade.

Now onto new projects with Thrila, I wonder if he will continue to rock the boat in the future, or is there another way to get people’s attention?

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