Imagine trying to hold your own as one of the best FMX riders at the same time you are growing a brand in a niche that never really existed – and to do both of them at the best of your abilities?!!

Nate Adams managed to do both, continuing to dominate FMX events and win trophies at the same time he built DEFT FAMILY from the ground up.

It certainly wasn’t peaches and cream, there were a lot of high’s and low’s along the way for the business, and the riding. And a lot of the time, the two intersected I am sure.

If you have ever owned your own business, you will understand this situation very well.

If you have ever tried to be the best athlete in your sport, you’ll know how hard it is to have any time off to think about anything else.

Now imagine trying to do both at the same time.

I’m going to give Nate 20 points out of a possible 10 points for effort on this. That would have required every ounce of your concentration not to crash your brains out, or crash your company into the ground just as hard!

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